TAZA Presents 26°Rhapsody: Finding Harmony in the Journey of Growth

Jakarta, July 22, 2026 — Indonesian modest fashion brand, TAZA, officially introduces its Summer 2026 collection, 26°Rhapsody, through an Intimate Launch & Cooking Class. Inspired by 26 degrees as the ideal condition for plants to grow, the collection invites everyone to embrace the idea that every journey has its own rhythm, space, and time. Held at RUMA Space, the launch brought together members of the media, Key Opinion Leaders, and loyal customers in an intimate setting.

In her opening remarks, Ashila Ramadhani, Founder of TAZA, shared, “This year, we introduce the theme 26°Rhapsody. The number 26 is more than just the name of the collection—it symbolizes the ideal space for growth. We hope this collection will not only accompany TAZA Sisters in their everyday lives, but also serve as a reminder that everyone has their own rhythm and timing throughout every stage of life.”

26°Rhapsody: A Journey of Growth

This philosophy is expressed through the journey of a cherry tomato, from a tiny seed to a fruitful harvest. Each stage serves as a reminder that growth never happens overnight. It takes care, time, and patience before the results can flourish in their own rhythm.

This narrative is brought to life through 15 pieces, consisting of abayas, tunics, outers, buttoned shirts, and coordinated sets. Crafted from premium materials such as  Nubuck™ (cupro), linen, lyocell, rayon, viscose, and cotton, each silhouette is designed to provide comfort, ease of movement, and versatility for everyday wear. A color palette inspired by nature and seasonal harvests further reinforces the story of growth that defines 26°Rhapsody.

In line with the character of the collection, the overall presentation of 26°Rhapsody at the Intimate Launch was supported by Insta Perfect as the Beauty Partner. Its presence completed the overall presentation of the collection while enhancing the experience TAZA sought to create throughout the event.

Enjoying Every Process at the Cooking Class Session

As part of the launch of 26°Rhapsody, TAZA hosted a Cooking Class with Chef Archie Prameswara by Acaloca. The session was designed to represent the story behind 26°Rhapsody, that every meaningful outcome is shaped through care and patience.

Guests were invited to experience every stage of the cooking process, from preparing the ingredients to serving the final dish. This session encouraged guests to appreciate every step of the journey and recognize that the process is often the most meaningful part of the experience.

Through this activity, TAZA hopes that every moment becomes an opportunity to connect, exchange stories, and build meaningful relationships.

Garden Soirée: Around the Table

The afternoon unfolded with a Garden Soirée hosted by Inaya Pananto from HIMMAH, where guests were invited to slow down over a thoughtfully curated selection of seasonal bites. Guests began with roasted cherry tomatoes and paprika on a bed of whipped feta ricotta cream, finished with caramelized fennel chicken sausage and seed crackers, bringing together fresh and savory flavors in every bite. This was followed by almond-meal linzer cookies with strawberry miso jam, before the afternoon concluded with a refreshing tomato and peach cooler infused with mint, basil, and lemon. Throughout the session, Inaya shared the inspiration behind each dish, turning every course into part of the story behind the table.

The session continued with a shopping experience, where guests had the opportunity to explore the 26°Rhapsody collection up close. They discovered each piece, experienced the character of the materials used, and spoke directly with the TAZA team about the story behind the collection. Completing the experience, TAZA also introduced a scarf collection from PARTÉ as part of the collaboration, complementing the overall styling of the 26°Rhapsody collection.

For TAZA, launching a collection is more than introducing new designs. It is also an opportunity to strengthen the relationships that have grown alongside the brand. Through the Garden Soirée, TAZA hopes every guest leaves with not only a piece from the collection, but also heartfelt experiences and core memories that will stay with them.