26°Rhapsody

Inspired by the life cycle of plants, this campaign reflects the beauty of sustainability, growth, and the legacy we leave behind.

 

The Seed of The Story

Inspired by 26°C, a temperature where many tropical fruits, flowers, and plants grow at their most joyful. In Indonesia, particularly between June and August, temperatures range from 24°C to 32°C, bringing moments that feel lighter, calmer, and more balanced.

In this atmosphere, life moves in its own rhythm; like a Rhapsody: free-flowing, expressive, and quietly harmonious.

Through 26°Rhapsody, TAZA reflects on gentle, mindful growth. That much like nature, we each unfold in our own time and beauty reveals itself when we learn to move with our own rhythm.

Meet The Icon

Cherry Tomato has a visible and expressive growth journey. From a tiny seed, they sprout, bloom, and then transform into vibrant red fruit, growing in clusters and continuing to produce over time.

This progression reflects the essence of becoming. Each stage of growth is purposeful, showing how small efforts can multiply into lasting impact. More than a symbol of growth, the cherry tomato represents continuity, abundance, and the legacy created through consistent nurturing.

The Summer 2026 Collection

As we stand firm on how growth evolves differently for everyone, 26°Rhapsody is an invitation to embrace your own pace, and find the beauty in blooming with no hurry.

Designed for warmer days and everyday moments alike, 26°Rhapsody features materials that are soft against the skin, comfortable through changing weather, and easy to wear across occasions.

This summer collection brings together silhouettes that feel as effortless as the season itself.

Through airy textures, comforting handfeels, and a palette inspired by summer's abundance, 26°Rhapsody welcomes you to move through each day in your own rhythm.