TAZA Concludes Its 26° Rhapsody Campaign with Summer Marché Vol. II

Embracing the Journey of Growth in Fashion, Taste, and Community, TAZA Hosts a Pop-Up Market from September 17–20, 2026

JAKARTA, September 17, 2026 — Following a summer-long journey, Indonesian modest fashion brand TAZA concludes its 26° Rhapsody campaign series with Summer Marché Vol. II. The pop-up market runs from September 17–20, 2026, at Barnyard, South Jakarta. Much like a rhapsody bringing different tones together, this event serves as a gathering point for fashion, nature, culinary arts, and community, expressing a simple idea: every process has its own rhythm and timing.

26° Rhapsody drew inspiration from the plant life cycle, selecting the Cherry Tomato as the campaign’s symbol. Starting from a tiny seed, a cherry tomato progresses through each stage: sprouting, blooming, and eventually bearing fruit, ranging from green to bright red. Every phase requires time, care, and patience.

Ashilla Ramadhani, Founder of TAZA, stated, "For us, fashion always has room to carry a broader narrative than just what we wear. Through 26° Rhapsody, we wanted to offer a comfortable collection that tells a story of personal growth. Summer Marché Vol. II became our way to bring that story beyond garments, bringing it to life through space, flavor, collaboration, activities, and meaningful connections."

The 26° Rhapsody Collection: TAZA’s Interpretation of Summer

The vision of 26° Rhapsody was embodied in 16 items featuring abayas, tunics, two-piece sets, one-piece sets, and its newest addition, the khimar/hijab. A summer color palette meets TAZA’s signature modest silhouette, delivering a balance of comfort, character, and refined detail.

Material exploration continues as well. Beyond using Nubuck™, which has become one of TAZA’s signature materials, the 26° Rhapsody collection explores Cotton, Lyocell, Linen, and Rayon, among others. This combination of textures and material qualities is designed to create a comfortable collection relevant for various activities and changing weather.

Notably, every purchase of the Ylsa One Set includes a special bundle box by TAZA x Instaperfect. As the Official Beauty Partner of 26° Rhapsody, Instaperfect offers a product lineup featuring the Skincover Air Cushion and Noir Lash Mascara to complete the 26° Rhapsody experience.

Beyond the collection, the passion for 26° Rhapsody was felt as visitors entered Barnyard's glass house, decorated with fruit and vegetable installations featuring tomatoes as the main highlight. This atmosphere blends with open outdoor and picnic areas, offering a space to relax and enjoy a touch of greenery in the middle of the city.

Afina Maharani, Co-Founder of TAZA, shared, "We hope everyone who visits can enjoy their time in their own way. Whether they come to view the collection, try the collaboration menu, join activities, or simply spend quality time with loved ones. Whatever it is, we want them to leave with a pleasant experience, new stories, and perhaps new connections. To us, TAZA is not just about what you wear, but also about togetherness and the relationships that grow around it."

From Cherry Tomatoes to a Collaborative Space of Growing Together

The narrative of 26° Rhapsody was also expressed through different media. In collaboration with RUTSU Dessert Factory and Atelier Rasa, TAZA brings campaign-inspired ideas into food. Offering both sweet and savory creations, this exclusive menu is available only from September 17–20, 2026. The menu collaborations include:

TAZA x RUTSU

1. Strawberry Tomato Milky Way
2. Ube Cherry Mochi Bowl

TAZA x Atelier Rasa

1. Nachos Tuna Dabu-Dabu
2. Beef Bowl with Chili Tomato
3. Tomato Cheese Gelato

Alongside the menu collaborations, Summer Marché Vol. II features various group activities with different collaborators, ranging from field trips at Barnyard, flower arrangement classes with Baleton Flower Chef, women-only Pilates sessions with The Body Project, to outdoor Islamic sessions (kajian). An awarding session for TAZA Impact scholarship recipients is also included.

For TAZA, a collection can be introduced in many ways. Through reflective and approachable activations rooted in daily life, TAZA continues to build space where fashion exists alongside conversation, experience, and community.

Further details regarding the collection and admission tickets are available on Instagram @taza_id and the official website, tazalabel.com.